Amirah has a background in brand planning, strategic insights, and marketing communications. She has a degree in Sociology from Williams College. She’s led ideation sessions, focus groups, and other research efforts to help advertisers stay attuned to core needs. Amirah has worked with clients to prioritize based on shifts impacting their industries, consumers, and culture at-large. Her current areas of focus are corporate strategy, trendsights, and sociocultural research.